✦ Growth Marketing Professional

Turning data
into growth. Strategy into results.

I'm Christina Martyniouk — an AI-first growth marketer who builds systems that scale, campaigns that convert, and analytics that drive real decisions. $10.8M+ in revenue driven. 15,000+ qualified leads generated in 2025 alone.

Let's Work Together See the Proof
116%
NRR
3.3%
Avg Mkt Cost
3.92
MBA GPA
Christina Martyniouk
Growth Marketing Manager
$10.8M+
Revenue Owned
28+
Portfolios
2025 Leads
15,000+
Source-attributed
Organic Growth
63% YoY
GA4 verified
Top 3 Rankings
82%
GSC tracked
Avg ROI
1,800%+
CRM calculated
The Standard
"I don't just run campaigns — I own outcomes. I'm a growth marketer who happens to be deeply passionate about health, wellness, and the industries that help people live better. That combination — analytical rigor and genuine mission — is what makes the work meaningful."
Christina M. Martyniouk  ·  MBA Candidate, Business Intelligence & Analytics  ·  Creighton University  ·  Omaha, NE
✦ The Person

A little bit about me

I'm Christina — a Ukrainian-American growth marketer, wellness devotee, dog mom of two, and the kind of person who treats every challenge like it was built specifically for me to solve. I grew up speaking Ukrainian fluently and I'm deeply proud of my heritage. Being bicultural sharpened my communication instincts and taught me early that the best way to connect with anyone is to understand where they're coming from.

I care deeply about health, wellness, and the industries that support them — not as a career pivot, but as a genuine personal value. I move my body, I'm intentional about what I put in it, and I believe that empowering people with better health information changes lives. Naturally, this shapes where I want my career to go. Marketing for health, wellness, and pharma brands isn't just a vertical I'm targeting — it's a space where I feel like I'm playing on home turf.

Outside of work, I'm most alive when I'm with the people I love — and my two dogs, a German Shepherd-Husky mix and a Bernedoodle who are both completely unhinged and absolutely perfect. I love travel, great food, yoga, and a really good book. I bring the same energy to all of it: fully present, genuinely curious, and always looking for the next great thing.

🇺🇦 Fluent in Ukrainian
🐕 GSD-Husky + Bernedoodle Mom
🏥 Wellness Devotee
✈️ Adventure Seeker
🧘 Yoga Practitioner
📚 Fiction Book Lover
🇺🇦
Ukrainian Heritage & Bilingual
Fluent in Ukrainian and deeply connected to my roots. Being bicultural sharpened my ability to communicate across audiences, adapt to diverse environments, and lead with genuine empathy.
🐾
Two Dogs, Zero Chill
A German Shepherd-Husky and a Bernedoodle — chaotic, loyal, and endlessly entertaining. They've taught me patience, presence, and the value of a good walk when you're stuck on a problem.
🏥
Health & Wellness Is My Why
From yoga to nutrition to preventive health, wellness isn't just a vertical I target — it's something I live. I'm pursuing health and pharma marketing because I genuinely believe in what these industries do for people.
💗
People First, Always
I show up fully — for my team, my community, and the people I love. The best marketing, like the best relationships, is built on genuine care and consistent follow-through.
✦ What I Own

Areas of Expertise

⚡
AI-First Growth Systems
I architect AI-powered marketing infrastructure that replaces manual workflows, scales output without adding headcount, and compounds performance over time. I don't use AI as a novelty — I build with it as a core operating layer.
Generative AIWorkflow ArchitecturePredictive ModelingAIO
📈
SEO & Organic Demand Generation
I own organic search strategy end-to-end — from technical audits and keyword architecture through content execution and algorithm recovery. Average 18–35 position improvements. Results verified in Google Search Console weekly across all portfolios.
Technical SEOSEMLead GenerationCRO
🎯
Marketing Automation & CRM
I architect lead nurture sequences, lifecycle campaigns, and automated reporting pipelines that move prospects through the buyer journey and surface real-time intelligence for executive decision-making — without manual intervention.
HubSpotMarketoSalesforceLifecycle Design
📊
Analytics & Business Intelligence
I build the dashboards, attribution models, and forecasting systems that turn raw marketing data into executive-ready strategy. Every metric I report is traceable to a source — GA4, GSC, CRM, or direct platform data.
GA4LookerTableauSQL
🔄
Full-Funnel Campaign Ownership
I own campaigns from brief to retrospective — paid, organic, email, and content working as a unified system. I set the strategy, coordinate execution, hold vendors accountable, and report directly to leadership on revenue outcomes.
Multi-ChannelA/B TestingAttributionPaid Media
🚀
Scalable Growth Playbooks
I build the systems that make campaigns repeatable across any industry — including regulated ones. Onboarding frameworks, launch playbooks, segmentation models, and compliance-aware reporting infrastructure built to outlast my involvement and scale beyond it.
Playbook DesignSystems ThinkingOnboardingScalability
✦ By The Numbers

Verified Results

Every metric below is sourced from platform data, CRM records, or direct tracking. Hover the how we know badge to see the methodology.

15K+
Qualified Leads Generated
2025 · 28+ portfolios
📎 how we know
Methodology
Aggregated from CRM lead intake records across all portfolios using UTM-tagged source attribution. Only leads with a confirmed organic or paid source were counted — no duplicates, no unattributed form fills.
$10.8M+
Revenue Directly Supported
Portfolios with CRM access
📎 how we know
Methodology
Pulled from CRM revenue records across 10 portfolios with confirmed access. Revenue was attributed to marketing-sourced leads using first-touch and last-touch attribution models. Partial-year portfolios were included at actuals, not annualized.
116%
Net Revenue Retention
Full portfolio · 2024–2025
📎 how we know
Methodology
Calculated using standard SaaS NRR formula: (Beginning MRR + Expansion Revenue − Churn) ÷ Beginning MRR × 100. An NRR above 100% means the retained portfolio grew — even accounting for any portfolios that churned.
1,800%+
Average Portfolio ROI
CRM-tracked portfolios
📎 how we know
Methodology
Calculated as (Net Revenue Attributed to Marketing − Marketing Spend) ÷ Marketing Spend × 100, averaged across all portfolios with confirmed CRM revenue data. Marketing spend was verified against invoiced software and media costs. Conservative figure used — top accounts exceeded 10,000%.
63%
Avg YoY Organic Traffic Growth
Across all active portfolios
📎 how we know
Methodology
Year-over-year organic session comparison pulled directly from GA4 for each portfolio. Organic channel was isolated from direct, referral, and paid traffic. Growth figures averaged across all active portfolios at their 12-month marks.
82%
Portfolios in Top 3 Google
Within 90 days
📎 how we know
Methodology
Tracked via weekly rank monitoring in Google Search Console and third-party rank trackers across all active portfolios. "Top 3" was defined as position 1–3 for the primary target keyword set agreed upon at campaign kickoff. Tracked from campaign start date to 90-day mark.
42%
Peak Conversion Rate
Portfolio avg: 18–21%
📎 how we know
Methodology
Conversion rate defined as form submissions or tracked phone calls divided by total organic landing page sessions, pulled from GA4 goal tracking and call tracking integrations. 42% reflects a single top-performing portfolio over a 6-month window. 18–21% reflects the portfolio-wide average.
55%
Production Time Reduced
Via AI workflow implementation
📎 how we know
Methodology
Measured via internal time-tracking across the content production lifecycle — brief writing, copy production, revision cycles, and approval — before and after AI workflow implementation. Average time-per-deliverable dropped from ~4.4 hours to ~2.0 hours across comparable content types.
✦ The Methodology

Nothing is approximate.

I built my reporting infrastructure from the ground up — tracking tools, attribution models, and KPI dashboards across every portfolio I've owned. Here's how the three most important numbers were calculated.

$10.8M+
Revenue Directly Attributed to Marketing Strategy
Data Source & Method
Revenue figures were pulled from CRM records across 10 portfolios where I held confirmed access. I used both first-touch (which channel generated the lead) and last-touch (which channel converted it) attribution models to isolate marketing-sourced revenue. Partial-year portfolios are reported at actuals — no annualization, no estimation. The $10.8M figure represents the conservative floor of verified, CRM-tracked revenue across a subset of the total portfolio. Full portfolio annualized run rate exceeds $15M.
116%
Net Revenue Retention Across Full Portfolio
Data Source & Method
NRR calculated using the standard SaaS formula: (Beginning Period MRR + Expansion MRR − Churned MRR) ÷ Beginning Period MRR × 100. Measured across the full 2024–2025 portfolio period. An NRR above 100% means the retained book of business grew in aggregate revenue — the portfolios that stayed expanded more than any that churned reduced. Tracked in internal revenue reporting updated monthly.
82%
Portfolios Achieving Top 3 Google Rankings Within 90 Days
Data Source & Method
Rank tracking was conducted weekly via Google Search Console (position data) and third-party rank trackers across all active portfolios. "Top 3" was defined as average position 1–3 for the primary keyword set established at campaign kickoff — not cherry-picked terms added after the fact. The 90-day window was measured from the date of first technical optimization delivery. 82% reflects the share of total portfolios that hit this benchmark, averaged across 2022–2025.
✦ Technology

Tech Stack

Analytics & Business Intelligence
Google Analytics 4
Search Console
Looker
Data Studio
Tableau
SQL
Marketing Automation & CRM
HubSpot
Salesforce
Marketo
Five9
Acculynx
Paid & Performance Media
Google Ads
Meta Ads
SEO / SEM
CRO
A/B Testing
Hootsuite
AI & Automation
ChatGPT / OpenAI
Jasper AI
Predictive Modeling
Workflow Automation
AIO
Prompt Engineering
Project Management & Operations
Asana
Attribution Modeling
KPI Dashboard Design
Executive Reporting
✦ Career

Professional Experience

Jan 2026 — Present
Marketing Associate — Digital Strategy & Engagement
Creighton University — Office of Student & Family Success
Omaha, NE · Institutional digital marketing in a structured, compliance-governed environment
  • Owned digital engagement and social media strategy for a major university, overseeing all student and family-facing communications across official digital channels.
  • Architected data-driven content strategies with defined KPIs and segmentation frameworks to improve engagement performance and audience targeting accuracy.
  • Built executive reporting dashboards to track campaign performance and surface actionable insights for senior leadership decision-making.
  • Led cross-functional coordination with academic, operations, and leadership teams to align digital output with institutional retention and enrollment objectives.
Institutional MarketingKPI ReportingContent StrategyCross-Functional Leadership
Jan 2024 — Present
Digital Marketing Growth Consultant
Predictive Sales AI — Spectrum Communications & Consulting
Remote · Full-funnel growth across regulated, high-consideration consumer industries
  • Owned end-to-end growth strategy across 28+ concurrent portfolios in 2025 — generating 15,000+ source-attributed qualified leads and directly supporting $10.8M+ in net revenue at a 3.3% average marketing cost. GA4 + CRM verified
  • Architected AI-powered content and automation workflows that reduced production time by 55% — measured via internal time-tracking before and after implementation across comparable content types. time-tracked
  • Drove average keyword ranking improvements of 18–35 positions, achieving Top 3 Google rankings for 82% of portfolios within 90 days of engagement — tracked weekly via Google Search Console and third-party rank monitoring. GSC verified
  • Sustained 116% Net Revenue Retention (NRR) across the full portfolio — calculated using the standard SaaS NRR formula against monthly revenue records. MRR calculated
  • Delivered average organic conversion rates of 18–21% (top portfolios reaching 30–42%) through A/B testing, behavioral analytics, and continuous funnel optimization — tracked via GA4 goal completions. GA4 goals
  • Built predictive keyword intent models and automated executive dashboards in GA4, Looker, and Data Studio, improving reporting efficiency by 40% across all portfolios.
  • Owned C-suite performance reporting and revenue forecasting across all accounts — presenting weekly analytics strategy sessions to executive stakeholders.
AI-First Growth$10.8M Revenue Owned116% NRR28+ Portfolios
May 2022 — Dec 2023
Digital Marketing Analyst
Predictive Sales AI — Spectrum Communications & Consulting
Remote · SEO, PPC, and analytics execution
  • Owned SEO and PPC strategy execution with full KPI accountability including CPA, ROAS, conversion rate, and pipeline contribution — reporting directly against revenue targets.
  • Achieved Top 3 Google rankings for 82% of portfolios within 90 days through technical SEO execution, content optimization, and post-algorithm recovery strategies.
  • Built executive dashboards in GA4, Looker, and Data Studio that became the standard reporting infrastructure across the full portfolio.
SEO OwnershipPPC StrategyGA4Looker
May 2022 — Sep 2022
Marketing Communications Intern
Siemens USA — Smart Infrastructure
Fortune 500 · Regulated B2B industrial markets · Buffalo Grove, IL
  • Drove a 28% improvement in email campaign engagement through audience segmentation redesign and content optimization across B2B verticals.
  • Owned competitive market research deliverables to inform brand positioning and messaging strategy across regulated industrial markets.
Fortune 500B2B MarketingEmail +28%
Sep 2019 — Jan 2020
Brand Awareness & Marketing Intern
The Atlantis Fellowship Program
Croatia / Chicago, IL · Healthcare-focused international medical immersion program
  • Embedded directly with healthcare providers in Croatia — developed medical fluency and provider relationship skills while representing the program internationally.
  • Owned execution of 23+ in-person marketing events, driving a 34% increase in student engagement and a 300% increase in organic leads through integrated digital and field marketing strategy.
Event Ownership300% Lead GrowthInternational
✦ Versatility

Industries Owned

01
🏥
Health, Wellness & Pharma
My passion and my direction — consumer wellness, digital health, pharmaceutical marketing, and wellness brand campaigns where the work genuinely matters
02
💼
B2B Professional Services
Consulting, advisory, compliance, training, certification — demand generation, pipeline growth, and performance marketing at scale
03
⚙️
SaaS & Technology
Software-driven revenue, product marketing, scalable growth systems, B2B2C models, and SaaS-style member activation frameworks
04
🏗️
Construction & Home Services
High-consideration consumer services, local SEO, multi-location campaigns, and lead generation infrastructure at scale
05
🏭
Industrial & Manufacturing
Regulated B2B marketing (Siemens USA), compliance-aware messaging, and multi-channel corporate brand campaigns
06
🎓
Higher Education
Institutional marketing, audience engagement, retention campaigns, and compliance-governed communications at Creighton University
✦ How I Operate

My Standard

⚡
I Own Outcomes, Not Tasks
I don't hand off results — I drive them. Every campaign I touch, I'm accountable to the revenue number at the end of it. Not the deliverables. The outcome.
🏗️
I Build Systems, Not One-Offs
Anyone can run a campaign. I architect infrastructure — playbooks, automation, and reporting systems that scale beyond my involvement and compound over time.
🔬
Every Number Is Traceable
I never report a metric I can't defend. Every stat on this site has a source, a methodology, and a tracking system behind it. That's the standard I hold myself to.
💗
Human-First Thinking
Data tells you what. Understanding people tells you why. I combine analytical precision with genuine empathy — because the best marketing doesn't feel like marketing.
🤝
I Lead Cross-Functionally
I've coordinated across Sales, Creative, Engineering, Operations, and C-suite simultaneously. I speak every team's language and align them toward one outcome.
🚀
Speed With Precision
I don't wait for perfect conditions. I build, test, learn, and optimize in real time. Moving fast and being accurate aren't opposites — they're both a discipline.
✦ Academic Background

Education & Certifications

MBA
✦ In Progress
Master of Business Administration
Creighton University, Heider College of Business
Aug 2024 – Oct 2026 (Expected)
GPA: 3.92 / 4.0
Concentration: Business Intelligence & Analytics

Coursework: Healthcare Informatics & Health Data Systems · Business Intelligence · Managerial Finance · Business Policy · Leadership & Organizational Behavior
BAS
✦ Completed
Bachelor of Applied Science
Loyola University Chicago
Aug 2018 – May 2022
GPA: 3.82 / 4.0
Major: Psychology  ·  Minor: Marketing & Management

Honors: Dean's List · Women's Leadership Award Nominee · Presidential Scholarship

Leadership: Director of Events — Doctors Without Borders · Director of Marketing — Women in Business · Atlantis Fellowship Ambassador
✦ Certifications
🎯
Google Ads Search
Google
📺
Google Ads Video
Google
🛍️
Google Shopping Ads
Google
🖥️
Google Display Ads
Google
📊
Google Ads Measurement
Google
📈
Google Analytics IQ
Google
🦉
Hootsuite Social Media
Hootsuite
🔬
CITI Group 1 Investigator
CITI Program

Ready to see what
ownership looks like?

Whether you're building a marketing function from scratch, scaling one that already works, or just want to talk shop — I'd love to connect.

📧 christinamartyniouk@gmail.com 📱 847-322-2365 💼 linkedin.com/in/christinamartyniouk
📍 Omaha, NE · Open to Remote
Email Me Directly Connect on LinkedIn